SEO/Social Bundle Introduction and Explanation

The Power of Organic Marketing: 

Organic marketing focuses on attracting audiences through content they want to see, using touchpoints to build trust, credibility and momentum for your community. Over time, organic marketing efforts compound in value over time. 

Search engine optimization (SEO) focuses on understanding how users search and knowing how to provide them with the most relevant results. Social media is unlike other media channels, empowering you to connect with leads, prospects, residents, and their family members to interact, deliver real-time support and create organic connections. 

A strong social media presence and regular stream of website optimizations and content bring attention to your community through word of mouth advertising and better results.

Why SEO and Social Media Are Bundled Together: 

While social media is an indirect ranking factor for SEO, social media provides more opportunities for users to visit your website. 

Social Media = Increased Visibility = More Links = More Traffic to Website

If your audience is engaging with your content, they are most likely going to share it, which gives it more visibility. That increased visibility means your content is more likely to be found and read by people who will link back to it.

How SEO and Social Media Work Together: 

1. We create blog content that: 

   1. Adds value to readers — is engaging, educational, and/or entertaining in nature

   2. Is based on search intent and industry trends

   3. Is worth sharing on social media platforms via link back to your website

2. We build and cultivate a highly engaged audience on social media platforms that is focused on the quality of the user rather than quantity of users. 

3. We promote the blog content to our online audiences who we know will interact with the content. Over the course of 30-90 days we will promote each blog at least 2-3 times using unique creative assets and copy. This strategy drives quality users to the content on your website and gives users multiple opportunities to interact with the content. 

Sample Data to Support This Partnership: 

Blog not promoted on social media:

Total pageviews over 90 day period: 10

Blog promoted one time on social media:

Total pageviews over 90 day period: 63

Blog promoted three times on social media:

Total pageviews over 90 day period: 160