Owned Social Google Analytics Reporting: How-To

Request reporting access to the Google Analytics account associated with the client

1. You will send an email to datarequests@attaneresults.com with the community name, CDP code, the platform needed, level of access needed, and the email needing access: (socialmediateam@attaneresults.com).

Open Google Analytics and apply the ChannelMix Reporting Segment

Click on Acquisition

Click All Traffic

Click Source/Medium

1. Select your date range and comparison period 

2. Select advanced

3. Open

   

4. Edit the view to:

   1.  Include > Source / Medium > Matching Reg Exp  social|facebook|linkedin|pinterest|yelp

   2. Exclude > Source / Medium > Matching Reg Exp > cpc|ppc|paid

   3. NO SPACES – the [ | ] button is just above your Enter key on your keyboard 

   4. Open

      

5. Click Apply

Make sure All Goals are filtered under Conversions