UTM Parameters for Social Media

Here are the instructions for coding your URLs – You will need to code every client-owned URL. Coding allows us to track referral traffic via social channels within Google Analytics. 

1. Use https://ga-dev-tools.web.app/campaign-url-builder/

2. Depending on the channel, you will use the following parameters to code your URL – this information is also in confluence. 

For an example – see below: 

Open

At the bottom, you will have the option to shorten (we typically do). You can use the below credentials to log into our bitly account! 

socialmedia@glynndevins.com

@GDSMTeam19