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  1. Open Google Analytics and apply the ChannelMix Reporting Segment

  2. Click on Acquisition

  3. Click All Traffic

  4. Click Source/Medium

    1. Select your date range and comparison period 

    2. Select advanced

    4. Edit the view to:

      1.  Include > Source / Medium > Matching Reg Exp  social

      2. Exclude > Source / Medium > Matching Reg Exp > cpc|ppc|paid

      3. NO SPACES – the [ | ] button is just above your Enter key on your keyboard 

    5. Click Apply

  5. Make sure All Goals are filtered under Conversions 

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