Content Comparison

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1. Open Google Analytics and apply the ChannelMix Reporting Segment

2. Click on Acquisition

3. Click All Traffic

4. Click Source/Medium

   1. Select your date range and comparison period 

   2. Select advanced

   3. 

   4. Edit the view to:

      1.  Include > Source / Medium > Matching Reg Exp  social|facebook|linkedin|pinterest|yelp 

      2. Exclude > Source / Medium > Matching Reg Exp > cpc|ppc|paid

      3. NO SPACES – the [ | ] button is just above your Enter key on your keyboard 

      4. 

   5. Click Apply

5. Make sure All Goals are filtered under Conversions 

6.