Content Comparison

1. Request administrative access via Business Manager.

2. Page set up – Naming (when applicable) 

   1. Merging duplicate pages for the client that exist on Facebook.

   2. Customize URL

   3. Update “about us” section with copy that speaks to community and meets search engine optimization best practices

3. Profile picture and cover photo (or video if applicable) creation - this is done after the brainstorm meeting (images are selected by the Art Director)

4. Request reporting access to the Google Analytics account associated with the client

   1. Backfill data one year

5. Ad account set up

   1. If you are not able to create a new Ad Account, repurpose a deactivated account.

      1. Check Facebook Ad Account Status Sheet for deactivated ad accounts available

   2. When naming your ad account: Include and maintain the name of the community, the Paid job#, and the Owned job# in the Facebook Ad account name

      • Example: HPEAK_Cypress Village_Paid: 12345 Owned: 67899

6. Pixel placement

   1. If you are not able to create a new pixel, repurpose an approved one.

   2. Update Decommissioned Pixel Repository

7. Once ad account is set up, audiences need to be added

   1. Fans

   2. FOF

   3. Interest/Behavior

   4. Lead List - /wiki/spaces/AN/pages/1636859905

   5. Pixel Audience

8. Ensure Alight ChannelMix setup with New Facebook System User process 

9. Facebook domain verification

10. Addition of client to Sprout for Community Engagement

11. Request call tracking number from CS - this can be done during the brainstorm meeting

12. Messenger set up

    1. Enable instant reply: 

    2. Enable custom questions:

    3. Provide the website and numbers when applicable.

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