Content Comparison

1. Page set up – Naming (when applicable) 

   1. Merging duplicate pages for the client that exist on Facebook.

   2. Customize URL

   3. Update “about us” section with copy that speaks to community and meets search engine optimization best practices

2. Profile picture and cover photo (or video if applicable) creation - this is done after the brainstorm meeting (images are selected by the Art Director)

3. Request reporting access to the Google Analytics account associated with the client

   1. Backfill data one year

4. Pixel placement and ad Ad account set up

   1. If you are not able to create a new

   pixel

   1. Ad Account, repurpose

   an approved one

   1. a deactivated account.

   2. When naming your ad account: Include and maintain the name of the community, the Paid job#, and the Owned job# in the Facebook Ad account name

      • Example: HPEAK_Cypress Village_Paid: 12345 Owned: 67899

5. Pixel placement

   1. If you are not able to create a new pixel, repurpose an approved one.

6. Once ad account is set up, audiences need to be added

   1. Fans

   2. FOF

   3. Interest/Behavior

   4. Lead List - instructions on how to pull CRM lead list

   5. Pixel Audience

7. Ensure Alight ChannelMix setup with New Facebook System User process 

8. Facebook Domain verification

9. Addition of client to Sprout for Community Engagement

10. Request call tracking number from CS - this can be done during the brainstorm meeting

11. Messenger set up

    1. Enable instant reply: 

    2. Enable custom questions:

    3. Provide the website and numbers when applicable.

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