Digital Media Bundle

1. Work with the Paid Media lead to start a budget breakout tab for client in the shared budget tracking document.

2. Continue onboarding steps under paid social - standalone.

Paid Social - Standalone

1. Request the development of Brand Kit in Canva

   1. If client does not currently have templates and a Brand Kit created in Canva, request Ben Cottrell to create via ad hoc form. 1 hour should be sufficient.

   2. To submit ad hoc:

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   Update approved campaign information in the shared XPO Onboarding form

   1. Add the advertiser's details on "Revised Advertiser Accounts" sheet including website URL, FB Page URL, Ad Account name and ID, copy doc spreadsheet, approved budget and campaign flight dates

3. Request administrative to the Facebook page access via Business Manager.

   1. Once granted, provide admin access to GeeDee, XPOAdmin, XPOUser, and yourself.

4. Request reporting access to the Google Analytics account associated with the client

   1. You will also need to request "Read & Analyze" access to: knorexxpoga@gmail.com

5. Ad account set up

   1. Ensure payment method is set to monthly invoicing.

   2. When naming your ad account: Include and maintain the name of the community, the Paid job#, and the Owned job# (when applicable) in the Facebook Ad account name

      • Example: HPEAK_Cypress Village_Paid: 12345 Owned: 67899

   3. Grant admin access to "abhishek@knorex.com”

6. After admin is granted and ad account has been created, within Knorex XPO, accept page terms:

   1. Utility> Manage Facebook> Find the Ad Account > Actions> Manage Pages> Search the page> Accept

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7. Facebook domain verification

8. Ensure Alight ChannelMix setup with New Facebook System User process 

After brainstorm/measurement plan meeting with CS and DSD:

Facebook Pixel Process for Client Websites (specific to campaigns running with Knorex)

1. Knorex provides social team with .zip file of two Excel spreadsheets containing a remarketing and a conversion pixel code.

2. Place full pixel code (base code + Pixel ID) into the Social Media Repository

3. Go to the Wrike alert for the social media management job and comment:

   1. Hi, <@ PMO Lead>. Can I request DSD be scheduled to place the Facebook Pixel for <Client Name>? Pixel details are located in the Social Media Repository. Thanks!

4. DSD to place pixels, update repository and comment in Wrike once complete

5. Social lead to update Knorex once placed to confirm its firing

Facebook Pixel Process for Client Landing Pages (specific to campaigns running with Knorex - pushing traffic to client websites is preferred.)

1. Knorex provides social team with .zip file of two Excel spreadsheets containing a remarketing and a conversion pixel code.

2. Place full pixel code (base code + Pixel ID) into the Social Media Repository

3. Submit the Quick Turn request at https://digitalquickturn.com

   1. Select Website Support > Paid Media LP

   2. Provide instructions - https://glynndevins.atlassian.net/l/c/0Qo2ucAL

4. Social lead to update Knorex once placed to confirm its firing

After campaign launch:

1. Confirm campaign launch via Wrike alert.

2. Request PMO schedule a member from the DSD team to verify campaign tracking 10 days after campaign launch for 0.5hr