Knorex team will share optimizations in the Optimizations Log (NEW) tab of the shared Knorex spreadsheet.
Depending on the optimizations requested, you will use your hour of optimization time to make adjustments to campaigns.
Share high-level insights with CS teams via Wrike. You can reference Facebook Business Manager or use the XPO dashboard link to access active campaigns.
Communicate improvements in CTR month over month where applicable.
“The retargeting campaign is pacing at 1.15% (UP from .85% last month), which is now above our current benchmark of 1.12%.”
For reference, our benchmark information is shared in this document (slide 2) and updated every 6 months.
Options for creative optimizations:
Swap out images
Swap out color palettes
Revise, add or remove text
Create an animation
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