Content Comparison

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Facebook Pixel Process for Client Websites and/ or Landing Pages (specific to campaigns running with Knorex)

1. Request pixels from Knorex using the “New Campaigns” group within our Knorex Teams channel.

2. Knorex will provide social team with .zip file of two Excel spreadsheets containing a remarketing and a conversion pixel code.

3. Place full pixel code (base code + Pixel ID) into the Social Media Repository

4. Go to the Wrike alert for the social media management job and comment:

   1. Hi, <@ PMO Lead>@Social Media COE. Can I request DSD @Data Strategy be scheduled to place the Facebook Pixel for <Client Name>? Pixel details are located in the Social Media Repository. Please place both pixels on the client website [CLIENT WEBSITE URL] and place the remarketing pixel on the landing page [LANDING PAGE URL]. Thanks!

5. DSD to place pixels, update repository and comment in Wrike once complete

6. Social lead to update Knorex once placed to confirm its firing

Facebook Pixel Process for Client Landing Pages (specific to campaigns running with Knorex - pushing traffic to client websites is preferred.)

1. Knorex provides social team with .zip file of two Excel spreadsheets containing a remarketing and a conversion pixel code.

2. Place full pixel code (base code + Pixel ID) into the Social Media Repository

3. Submit the Quick Turn request at https://digitalquickturn.com

4. Select Website Support > Paid Media LP

Provide instructions - https://glynndevins.atlassian.net/l/c/0Qo2ucAL

5. Social lead to update Knorex once placed to confirm its firing

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